I somehow missed this excellent essay until today:
https://www.edge.org/conversation/digital-maoism-the-hazards-of-the-new-online-collectivism
"The question isn't just one of authentication and accountability, though
those are important, but something more subtle. A voice should be
sensed as a whole. You have to have a chance to sense personality in
order for language to have its full meaning"
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